Industry

Generative AI has been a hot topic in media throughout 2024, and its momentum shows no signs of slowing as we head into 2025. While much of the buzz focuses on fully AI-generated content, one innovation deserves more attention: AI-powered scene extension for post-production.

Imagine a scenario where a specific scene in a film or video needs to be extended by 5–10 seconds or requires a tweak to its ending. By using tools like Google Geo2 or Minimax, creators can generate an extended sequence based on the last frame of the original shot—eliminating the need for costly reshoots. This technique works best for relatively static shots, but it represents a major shift in workflow efficiency. The ability to achieve this level of flexibility was simply unavailable until now, and the cost savings from these AI-driven tools are becoming a critical consideration for production teams.

That said, large-budget projects are still moving forward in the industry, highlighting that AI is a complement rather than a replacement for traditional production methods.

Additionally, AI agents like Replit are changing the game in software development by creating bespoke tools tailored to specific production needs. While currently limited to simpler functionalities, these tools underscore the importance of having a workforce skilled in maximizing AI capabilities. Teams that can effectively integrate AI into their workflows will thrive in this evolving landscape.

However, it’s important to remember that AI isn’t a fully autonomous solution. Human expertise is still essential for inputting the right information and controlling outputs to achieve the desired results. The balance between human creativity and AI efficiency will define the future of media production.

(Written by Kara Kandarakis for Formatbiz)