Industry

The Rai Fiction Story Factory never stopped during the pandemic emergency, confirming itself as a reference point and driving force for an entire industrial sector, says Maria Pia Ammirati - director of Rai Fiction. This is an opportunity to thank the entire sector - producers, actors, writers, workers and our team - who have allowed us to present today a new season of titles, rich and articulated in genres and formats. The offer of fiction for next season is in continuity and further implements an editorial line, which never ceases to open up to innovation and the future. Among the founding lines, the roots in contemporaneity and in today's Italy, with stories of courage and solidarity, of hopes and aspirations, of desire for a new beginning, projected into an exciting and shared imagination. The investment in talent, established and young, is the decisive driver of the image and substance of our product. The story of figures who have made a civil contribution to the journey of our country. The consolidated relationship with Italian literature on which we want to invest even more. The investment in original productions for the RaiPlay platform, with dedicated and innovative products in formats, contents and language. Finally, the international scene is confirmed as a strategic line, on which our products have proven to be competitive. The European Alliance proves to be a pragmatic workshop full of ideas to be developed together with the public services France Télévisions and ZDF, with which Rai has been collaborating for several years.